In our second episode of RIPL Effect, Reinhart Shareholder Heidi Thole draws inspiration from the Ryder Cup — a long-standing international golf competition pitting the U.S. against Europe — to explore a timely comparison of U.S. and EU trademark law. She breaks down four key areas of difference, including: Scope of protection; basis of trademark rights; application process; and maintenance and renewal. Thole explains the advantages, drawbacks and strategic considerations within each system, providing practical guidance on how to protect and manage trademarks more effectively across jurisdictions.